About Ecommerce SEO Lab: The Enterprise Catalog SEO Agency
Ecommerce SEO Lab is a highly specialized technical search engine optimization consultancy founded in 2012. We operate under a single core directive: we build organic revenue channels for large product catalogs.
While generalist SEO agencies apply lead-generation strategies (targeting informational blog posts and local listings), online stores face complex architectural challenges. We manage crawl budget priorities, configure faceted layered navigation, optimize canonical structures, and implement complete product schema mapping. We measure every engagement by organic transaction value and revenue, not rank charts.
Core Performance Metrics
Why Catalog-Scale SEO Requires Specialization
Generalist SEO processes break when applied to thousands of dynamic product permutations. Our workflows are custom-built for transactional catalogs.
1. Crawl Budget & Indexation Control
Layered filtering (faceted navigation) on platforms like Shopify Plus, Magento 2, and WooCommerce generates thousands of duplicate indexation pathways. We audit parameters using tools like Screaming Frog and configure precise robots, canonical, and sitemap directives to focus search crawlers only on commercially active collection pages.
2. Category Link Equity & Faceted Navigation
Collection pages represent over 70% of transactional search volume. We construct internal link architectures that flow equity directly to primary commercial categories. By auditing internal redirect loops and page depth, we ensure your highest-margin collection pages rank for high-volume commercial terms.
3. Advanced Schema Mapping (JSON-LD)
We deploy template-level structured data built around dynamic Product, Offer, AggregateRating, Review, and ItemList schema. This guarantees that search engines (and AI engines like ChatGPT, Gemini, and Perplexity) read accurate inventory, pricing, GTIN/MPN details, and verified review counts directly from your code.
Meet Our Executive Leadership Team
Our agency is operated by verified search strategists and technical developers with extensive platform expertise.
Zaeem Zakria
Zaeem founded Ecommerce SEO Lab in 2012. Previously, he directed search engine growth in-house for multiple national DTC apparel and retail brands. With 15+ years of ecommerce experience, he designs the custom SEO models for our Shopify Plus and mid-market accounts, ensuring all metrics tie directly to GA4 transaction revenue.
Deepti Sharma
Deepti oversees all technical audits, platform migrations, rendering diagnostics, and server-side coding requirements. Specializing in composable headless storefronts (Hydrogen, Next.js Commerce) and Magento XML setups, she works directly inside client codebases to resolve deep-seated crawl and page-speed blocks (INP/LCP).
Sarah Jenkins
Sarah oversees editorial link acquisition. She coordinates digital PR campaigns, placement strategies, and high-authority editorial outreach. Her team secures placements in tier-one national media and niche publications, ensuring our clients earn natural, high-trust links that verify search authority.
Platform Certifications & Industry Recognition
We maintain developer and partner status across major ecommerce platforms, with strategies featured in top industry journals.
Corporate Trust, Compliance & Security Policies
Google’s search guidelines demand transparency. We outline our security, entity, and editorial standards below.
Every optimization recommendation, buying guide, and product description is verified through first-party analysis. We do not participate in private blog networks (PBNs), automated link acquisition, or AI-generated spam. All digital PR links are earned through manual editorial outreach.
We protect client assets. We access Shopify stores exclusively via official Partner collaborator accounts with restricted permissions, and access Magento/WooCommerce databases through secure SSH tunnels and limited-access admin profiles. We do not share API keys or credentials.
Ecommerce SEO Lab LLC is an active, California-registered limited liability company established in 2012 (Entity File ID: CA-20121102901). We operate out of our physical headquarters at 100 Pine Street, Suite 1250, San Francisco, CA 94111. Office hours: 9:00 AM – 6:00 PM PST.
We prioritize direct human support. You can reach our San Francisco headquarters via phone at +1 (800) 555-0199 or email us at contact@ecommerceseocompany.us. Client accounts are assigned a dedicated strategist (Zaeem or Deepti) with responses guaranteed within 24 business hours.
Related Services & Case Studies
To review our platform optimization frameworks, read about our Pricing Plans or view our Case Studies Directory.
Ready to Scale Your Transaction Volume?
Request a comprehensive technical and catalog performance audit from our lead engineers. We will show you exactly where your store is losing organic sales.
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